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Library Classics

Primed to Perform
How to Build the Highest Performing Culture Through the Science of Total Motivation

Neel Doshi and Lindsay McGregor

Both prevention and growth are necessary for cultural development. Primed to Perform examines the 3 cultural elements which help reinforce positive action and growth and the 3 which hinder it.

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The authors discuss the need and power for encouragement through ideas of Play, Potential and Purpose to produce great results rather than various forms of pressure.

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