No business can run smoothly and successfully without profits, but the way in which they achieve those profits can have lasting effects on individual and society as a whole. Whole Foods co-founder and marketing professor Raj Sisodia have teamed up to propose a more purposeful and long-lasting tweak to capitalism.

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Focusing on ethical capitalism through stakeholder orientation (including employees) and conscious leadership and culture, Conscious Capitalism proves that money and success don’t have to be in concurrence to good business practices.